Vintage Advertising for the Distinguished Connoisseur

ADSAUSAGE is a global consortium of pop culture ventures, with offices in North London, Cairo and its current headquarters; Los Angeles. The firm was started by curator, Jonathan Englender in 1996, when it was known as Sleazerama.

We represent the personal archives of the late international business magnate, Sir Roger Delfont. Spanning over fifty years, this once-private collection of jet-age memorabilia is being presented for the first time.

We owe a debt of gratitude to the DelCo Corporation in Boca Raton, Florida. For more information on The Delfont Archives, please look no further than The Delfont Archive page.

From the Vaults

It's true - the Delfont archives comprise of a ridiculous amount of vintage advertising, but they also house a superb collection of other delightful goods; postcards, movie memorabilia, family photos, gas station receipts for some reason, and so much more. We're dead chuffed to start offering a selection right here.

So put the kettle on, grab a rich tea digestive (or two), and settle in...

Vintage Vegas
Top draw line-up of hotels and marquee signs, taken from old slides. Circa '77. No filler. Just the business. 

Modern Style
Nice selection of 60's and 70's architectural beauty. Expect a fair amount or lush carpet and warm, muted colors. Don't break anything. 

Wish You Were Here
In the days when people used a pen to communicate, and addresses required two lines and a zip code. 

British Parade
Britain's top-shelf, working class rag with suburban sexpots, celebrity gossip and crosswords. We've omitted the last two. Stay for the centerfolds. 

The Family Album
We've unearthed some disturbing treasures that we acquired from peoples homes (they were on vacation). 

Pin Up Glamour
The seedier side of modeling... but compelling nonetheless. 

Magazine Illustrations
A small, but top-notch selection of 1950s and 60's magazine art. Dramatic dames, boozy broads and a romantic rendevous with someone eles's husband for an amorous afternoon. 

Cover Me, Babe
An engaging variety of notable magazine covers -- you'll find familiar family favorites, with a smattering of unusual titles thrown in for good measure. 

Automotive Brochures
More interesting than a bus timetable. We've dug up some vintage car brochures from dealerships around the U.S. and Great Britain (where pedestrians use the zebra crossing). 

Here's a smart selection of swinging fashions; pleasing prints, daring hemlines and sexy silhouettes -- not to mention one or two dodgy outfits that wouldn't look out of place at a Boca Raton ladies brunch. 

Frederick's of Hollywood
There are two things I looked forward to receiving in the mail every month; Field & Stream (Secrets for Catching Bigger Trout) and the Frederick's of Hollywood catalog (Keep it Short 'n Sassy!). I kept the catalogs. Enjoy a sample from 1966 - 1978. 

L.A. Happening
We thought about devoting an entire section to Coventry, but you wouldn't have been interested. Also, we didn't have anything. Instead, our curators mined the California archives and pulled the most inspired ads - with a nod toward Los Angeles. This selection dates from 1951 to the mid-1980's. 

Top of the Charts

The Delfont Archives amassed a considerable amount of album covers - not surprising as Roger Delfont was a lifelong record collector. It's possible that some of them were closely connected to him: Roger invested heavily during the 1960's, gaining entry to the music business through personal friend, bandleader Buddy Fox.

However, most of his private label issues were written off as losses, partly due to associate and partner Myron Lucas (born Maurice Lukaszewicz) siphoning profits from album sales.

Presented are a few covers we've been able to find.

London - Sounds of the City Concepts in Living Pop Explosion! Swing!
Automotive Sensory Control Autumn Love Rise! Our World

Entering the Film Business

Roger Delfont's primary business holdings was textiles. By the mid 1970's, DelRay Garments, Roger's London-based firm, was enjoying great financial success. But Roger would use his wealth to diversify into the movie business. Setting up an office on Courtfield Road in London's Kensington district, it was quite productive.

Using pseudonyms (under the advice of business partners), Roger backed a handful of features - one of which run afoul of the censor board, due to excesive nudity (1968's “Killer Nympho”).

Most prints have been missing for decades, but the archive contained various pressbooks, ad mats and one-sheets (one of which is shown here for the first time).