Vintage Advertising for the Distinguished Connoisseur

ADSAUSAGE is a global consortium of pop culture ventures, with offices in North London, Cairo and its current headquarters; Los Angeles. The firm was started by curator, Jonathan Englender in 1996, when it was known as Sleazerama.

We represent the personal archives of the late international business magnate, Sir Roger Delfont. Spanning over fifty years, this once-private collection of jet-age ephemera is being presented for the first time.

We owe a debt of gratitude to the DelCo Corporation in Boca Raton, Florida. For more information on The Delfont Archives, please look no further than The Delfont Archive page.

From the Vaults

It's true - the Delfont archives comprise of a ridiculous amount of vintage advertising, but they also house a superb collection of other delightful pudding; postcards, movie memorabilia, family snapshots, gas station receipts (for some inexplicable reason), and so much more. We're dead chuffed to start offering a selection right here.

So put the kettle on, grab a Custard Cream or two, and settle in...

Sean Connery once asked, “A little revolution now and then is a healthy thing, don't you think?” That line from the classic 1989 John McTiernan blockbuster, The Hunt for Red October has barely anything to do with fashion. But it has quite a bit to do with Russia. And we've put together a handsome collection of lavishly illustrated catalogs... apparently snuck out of Red Square by Kim Philby.  

"The city lights are often blurred, By stories we've already heard, Booze and drugs now break my head, 'Cause all the shining stars are dead.".

And with those gaudy lyrics to a classic 70's track by Patsy Gallant, we bring you our collection of vintage Pana-Vue slides from four big cities (there was a connection somewhere). Take a boat along the East River, or grab a slice at Piper's Alley, stay the night at the Beverly Hills Hotel (rates may have increased a bit) or ride the cable car. 

We managed to snag a stupefying collection of studio portaits from a North Carolina photo studio, dated around the late 1970's (how we did that is unimportant). Depending on your personal view, the people are either frightening or fascinating - perhaps both. While not exactly diverse, there's a large helping of wide lapels, large eyewear, naff haircuts and really old women who look like a cross between librarians and The Crypt Keeper.  

If you were moved by the heartfelt themes explored in 'Sleepless in Seattle' or spent a Saturday night ordering Chinese takeout and a copy of 'Mystic Pizza', then you probably won't find much to like here. And if you do, well... then fair enough. For One Week Only is an elegant collection of trade ads from a whole other genre; 1970's exploitation. Double-features, lurid titles, blazing action and shocking nudity, all presented with unique showmanship. It's destiny... 

Walt Disney World - A Look Back
From Liberty Hall to Adventureland, your friends at Pana-Vue had you covered. We've put together a solid collection of slides from one of the Happiest Places on Earth! 

From L.A. to Tokyo
A brief, yet compelling look at some of L.A.'s most unique buildings and architecture from the early 1970's. Throw in some late 1950's Tokyo, and we've outdone ourselves. 

Feast your eyes on this gorgeous collection of artifacts from Flushing Meadow Park, where close to 40 million people passed through the gates. Take a trip on the Monorail and 'Ride into Tomorrow'. Welcome Aboard! 

Los Angeles Times West
Clocking in around 40 pages, West was the Sunday supplement with the L.A. Times. Everything from gardening tips, crosswords, wonderful So Cal advertising and breezy articles {Flower Children and How They Grow}.  

Los Angeles Times Home
Sunday morning readers of the L.A. Times could flip through a hefty 80 pages featuring; interior design, needlework, and fashion {California Couture by Travilla}  

Vintage Hawaii Travel Guides
As we jet to the tropical islands, take a step back and let the warm trade winds cast its magical spell. Mai keia manawa a Mau loa Aku. The South Pacific never looked more enticing. 

Vintage Vegas
Top draw line-up of hotels and marquee signs, taken from old slides. Circa '77. No filler. Just the business. 

Modern Style
Nice selection of 60's and 70's architectural beauty. Expect a fair amount of lush carpet and warm, muted colors. Just don't break anything. 

Wish You Were Here
In the days when people used a pen to communicate, and addresses required two lines and a zip code. 

British Parade
Britain's top-shelf, working class rag with suburban sexpots, celebrity gossip and crosswords. We've omitted the last two. Stay for the centerfolds. 

The Family Album
We've unearthed some disturbing treasures that we acquired from peoples homes (they were on vacation). 

Pin Up Glamour
The seedier side of modeling... but compelling nonetheless. 

Magazine Illustrations
A small, but top-notch selection of 1950s and 60's magazine art. Dramatic dames, boozy broads and a romantic rendevous with someone eles's husband for an amorous afternoon. 

Cover Me, Babe
An engaging variety of notable magazine covers -- you'll find familiar family favorites, with a smattering of unusual titles thrown in for good measure. 

Automotive Brochures
More interesting than a bus timetable. We've dug up some vintage car brochures from dealerships around the U.S. and Great Britain (where pedestrians use the zebra crossing). 

Fashion Folly
Here's a smart selection of swinging fashions; pleasing prints, daring hemlines and sexy silhouettes -- not to mention one or two dodgy outfits that wouldn't look out of place at a Boca Raton ladies brunch. 

Frederick's of Hollywood
There were two things I looked forward to receiving in the mail every month; Field & Stream (Secrets for Catching Bigger Trout) and the Frederick's of Hollywood catalog (Keep it Short 'n Sassy!). I kept the catalogs. Enjoy a sample from 1966 - 1978. 

Vintage Wedding
Call me a big girl's blouse, but I cry at weddings. I also cried during the finale of 'Empty Nest' (you are missed, Richard Mulligan). On that note, I'm sure you'd like to step back in time and raise a glass to our bride and groom. But unless you have a Tardis, you're better off toasting them right here. 

Playboy VIP
One would think these magazines were found stashed under a bed. One would be wrong. In fact, these were unearthed during a search of our vault in Chilliwack, BC. We dusted off 30 copies of Hugh Hefner's club magazine, offered to lucky keyholders for a small fee. Discerning gentleman could catch up on Playboy news, Club openings and take in the main course, Bunny of the Month. Not bad for 35 cents (in 1965). 

L.A. Happening
We thought about devoting an entire section to Coventry, but you wouldn't have been interested. Also, we didn't have anything. Instead, our curators mined the California archives and pulled the most inspired ads - with a nod toward Los Angeles. This selection dates from 1951 to the mid-1980's. 

Top of the Charts

The Delfont Archives amassed a considerable amount of album covers - not surprising as Roger Delfont was a lifelong record collector. It's possible that some of them were closely connected to him: Roger invested heavily during the 1960's, gaining entry to the music business through personal friend, bandleader Buddy Fox.

However, most of his private label issues were written off as losses, partly due to associate and partner Myron Lucas (born Maurice Lukaszewicz) siphoning profits from album sales.

Presented are a few covers we've been able to find.

Entering the Film Business

Roger Delfont's primary business holdings was textiles. By the mid 1970's, DelRay Garments, Roger's London-based firm, was enjoying great financial success. But Roger would use his wealth to diversify into the movie business. Setting up an office on Courtfield Road in London's Kensington district, it was quite productive.

Using pseudonyms (under the advice of business partners), Roger backed a handful of features - one of which run afoul of the censor board, due to excesive nudity (1968's “Killer Nympho”).

Most prints have been missing for decades, but the archive contained various pressbooks, ad mats and one-sheets (one of which is shown here for the first time).